Wip is pairing the ubiquity and convenience of the oral pouch format with a modern formulation of natural caffeine and premium, straightforward ingredients. Wip offers an energy pouch with natural caffeine and vitamins and minerals that support physical and mental performance without the sugar crash.
Wip pouches are available in four bold flavors: Orange Tangerine, Mint, Sour Cherry and Strawberry Kiwi. They come in 100-milligram and 200-milligram caffeine strengths. The pouches are zero sugar and zero calories and are formulated with natural caffeine, sourced from non-GMO green coffee beans; B vitamins (Niacin, vitamin B6, vitamin B12) to support energy metabolism and healthy cognitive functions; and Chromium, which helps support stable blood sugar levels. It has a suggested retail price of $5.99 per can (10 pouches) or 60 cents per serving.
With a pouch format that requires no refrigeration, Wip unlocks new merchandising possibilities across the store. The brand’s custom displays are engineered to live beyond the cooler — appearing at checkout counters, clipped to shelves, suctioned directly onto cooler doors and featured on floor displays.
Wip
