Family Express Corp. launched a custom loyalty app with Paytronix Systems Inc.
The new app incorporates native online ordering for customers through Olo, seamless management of important internal store information with Yext, and integration of key features such as a customer feedback portal through Zendesk, resulting in a highly personalized experience for Family Express customers.
Paytronix’s software design and integrations provides brands with the flexibility to build unique, revenue-enhancing guest experiences. Customers benefit from big data consumer insights that Paytronix generates through 1-to-1 engagement, through mobile, social and digital marketing tools.
“We sought to create a frictionless experience consistent with emerging customer expectations,” said Gus Olympidis, president and CEO of Family Express. “We did it by bringing together a constellation of best-in-class technology providers aiming to create a powerful ecosystem with total connectivity. Paytronix led the way, and we are now able to fuse a variety of third party platforms to best meet our customers’ evolving needs and keep pace with trends in the marketplace.”
The Family Express app features:
- Native App Ordering – Family Express is the first convenience store to integrate Olo online ordering, enabling customers to order its hot food service offering, Cravin’s To Order, directly from the app providing guests with an intuitive ordering flow.
- Customization – Family Express was able to customize the look and feel of its custom app to match its unique brand.
- Seamless Store Content Management – With Yext, Family Express can easily manage store information, including locations, hours, and amenities – all via an integration to the custom app.
- Customer Engagement – Family Express can tailor rewards and discounts based on customer behavior and preference, while also providing a place for customers to view their rewards. Additionally, via an integration with Zendesk, customers can submit comments, enabling immediate, actionable guest feedback – all functions that had previously been scattered across different online locations.
“We’re very pleased to help Family Express become the first convenience store to offer online ordering through its app,” said Andrew Robbins, president of Paytronix Systems Inc. “And we continue to remain focused on delivering an exceedingly personalized experience for Family Express customers.”
Family Express was founded in 1975 and operates stores throughout Northern and Central Indiana.
