Foxtrot has announced a brand-new line of gummy mixes launching both in stores and online. Developed after sampling hundreds of gummies across the U.S. and Europe, the retailer’s new collection features eight custom mixes that come in unique shapes, textures and bold flavors.
The mixes include sought-after Scandinavian candies — like the cult-favorite BUBS brand from Sweden — and feature everything from fruity foam mushrooms to tart rainbow belts and sour strawberry skulls.
“We wanted to create something totally new and exciting for our gummy-obsessed customers — an indulgent experience that will have your taste buds zooming,” said Kristen Pospychala, Foxtrot’s Senior Director of Merchandising. “These new mixes are bursting with vibrant colors, playful textures and a delicious balance of sweet and sour flavors. They’re as fun to eat as they are crave-worthy. We spent months curating these mixes, sourcing standout sweets from Europe and the U.S. to bring something fresh to our shelves.”
To commemorate the launch, Foxtrot is kicking off a golden-ticket-style giveaway in Chicago and Dallas. Hidden inside select gummy bags are special tickets — including one ultimate ticket in each city that awards a full year of free gummies, delivered through monthly Foxtrot account credits for 12 months. Plus, 20 bonus tickets are hidden across both cities, each redeemable for an instant $50 gummy credit. Customers who discover a ticket must follow the redemption instructions printed inside to claim their reward.
Foxtrot’s gummy collection includes:
- Shroomies Mix
- Gummies for Breakfast Mix
- Spring Fling Mix
- Swedish Sweeties Mix
- Summer/Lollipop Mix (Coming Summer 2025)
“Each mix was crafted to deliver a multi-sensory experience, with diverse textures, colors and flavor profiles that elevate the typical gummy into a gourmet treat,” Foxtrot noted in a statement. “With options available in both full-size and mini packs, they’re made to be shared, stashed or savored solo.”
The launch comes as part of Foxtrot’s continued commitment to spotlighting high-quality,
globally-inspired snacks and giving customers something new to discover with each visit.
