7-ELEVEN, INC. LOGOFor 7-Eleven fans, more weekends equals more savings.

7-Eleven, is launching another summer special in August – FREEkends (FREE Weekends).

During this new promotion, 7-Eleven will have a free product offer each weekend throughout August. The best part is that there are five weekends in August this year.

7-Eleven will launch its FREEkend offers Aug. 1 for 7Rewards members using the 7-Eleven mobile app. Each weekend, the free offer will appear in the “Scan and Save” section of the app at noon Central Daylight Time (CDT) every Saturday and Sunday in August. To redeem, customers present the featured item along with their 7-Eleven app to be scanned at the register. No purchase is necessary, and offers are good while supplies last at participating 7-Eleven stores.

The weekly FREEkend freebies are:

  • Aug 1-2, medium Fanta Slurpee drink
  • Aug. 8-9, Juicy Fruit Starburst gum
  • Aug. 15-16, medium Fanta Slurpee drink
  • Aug. 22-23, SNICKERS Brand Singles Bar (1.76 – 1.78 ounce)
  • Aug. 29-30, Butterfinger bar (1.9 ounce)

Registered 7Rewards members will receive emails and SMS text messages notifying them of that week’s offer. The offer also will appear on 7-Eleven.com. Only one offer can be redeemed per day and will disappear from the member’s “Scan and Save” section in the app once used. If a FREEkend offer is redeemed on Saturday, the offer will be removed from the app until Sunday at noon CDT, when it will reappear on the app. During each day’s offer, the app will show the percentage of free items still available in stores. Even though it’s free, each FREEkend Slurpee drink redeemed counts as a punch toward the 7Rewards “Buy six, Get seventh Free” beverage rewards program.

“Weekends are a time when people have more time to travel and have fun with friends and family,” said Laura Gordon, vice president of marketing and brand innovation. “FREEkends celebrates the weekend with a free mobile offer that goes wherever the fun is, and adds to it.”

The number of smartphone owners has almost doubled since 2011, with approximately two out of three Americans owning one. For millennials, the number is even higher. More than 85% of Gen & own smartphones, according to Nielsen. And they’re using them more to connect, shop and save. eMarketer projects that the number of U.S. adults who redeem mobile coupons will grow 18.4% this year, to 97.4 million.

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