Skrovan speaks on changes impacting go-to-market retail strategies.
A developing retail shift that requires business strategy changes by all supply chain partners will be the focus of the keynote address at the AWMA C-Metrics Convenience Industry Outlook Forum, to be held June 24-25 in New Orleans.
Speaking on Tuesday, June 25 will be Sandy Skrovan, research director for the U.S. at PlanetRetail, who will explain how changes in the business environment, shopper demographics, technological advancements, and business processes will influence go-to-market retail strategies.
“Key trends, such as polarization, fragmentation, localization, personalization, and digitalization are set to impact the retail landscape in the coming years,” she noted. “The end result will be a retail environment that looks vastly different five years from now than it does today.”
Attendees will discover what driving forces and trends are reshaping the retail landscape and learn who will win, who will lose, and discover the source of future growth as PlanetRetail highlights what leading retailers are doing to embrace change and prepare for the future.
“Retailers, distributors and their manufacturer partners must not only react, but be proactive to realign strategies that will best position them to take advantage of the new retail realities,” Skrovan said.
The Forum is the first of two back-to-back programs that are intended to help convenience industry supply chain partners effectively use exclusive convenience industry data to improve operations and profit. The second meeting, the AWMA DEF Harmonizing Assortment conference, will take place June 25-27. Both programs will take place at the Loews Hotel in New Orleans.
Following her presentation, C-Metrics Category Close-Up sessions will provide participants with an analysis of sales data from the first five months of this year and projections for the entire year, for these categories:
• Cigarettes & E-Cigarettes
• Other Tobacco Products (OTP)
• Candy
• Salty Snacks & Alternative Snacks
C-Metrics, developed by global business intelligence leader InRhythm Inc., provides a strategic look at how in-store warehouse delivered products are performing today.
