Sour Patch Kids released its latest innovation, new Sour Patch Kids Strawberry-Watermelon Glow Ups. These sour-then-sweet candies add an experiential twist to the traditional Sour Patch Kids lineup. Each Glow Ups candy is layered with special edible confetti that emits a fluorescent glow when under a blacklight due to the use of a flavorless turmeric extract. Sour Patch Kids Glow Ups can be found in a 0.08-ounce small peg bag for a suggested retail price (SRP) of $1.24 and 6.7-ounce large peg bag for an SRP of $2.98.
Mondelez International
