Wawa Inc. (Wawa, PA) has unveiled a new campaign “gottahava Wawa” for billboards, transit ads, radio and in-store promotions.
Wawa hired Richards Group, which counts QSR chain Chick Fil-A and QuikTrip Inc. among its clients, to spearhead the campaign. The campaign started with billboard and transit advertising, then moved into radio and newspaper ads. Customers now see door clings, ceiling danglers and pumptoppers to promote popular combo purchases, for instance, such as a Tastykake with coffee.
