Many consumers will celebrate National Iced Tea Month, as the majority of tea drinkers prefer iced tea over hot tea.
A recent survey of Americans from the Tea Council of the USA has revealed that iced tea is preferred over hot tea among tea drinkers (84% versus 75%). As June is National Iced Tea Month, and Friday, June 10 is National Iced Tea Day, now is the perfect time to celebrate tea, the world’s second most consumed beverage (second only to water).
The new report from the Tea Council of the USA has uncovered a number of interesting tea facts and trends among American tea drinkers:
- A Dark Frosty Brew. 69% of black tea drinkers enjoy their tea iced, and 66% enjoy it hot. More black tea drinkers prefer a dark brew to a light brew (24% versus 18%).
- Iced Tea-Drinking Nation. Despite the stereotype, Midwesterners are more likely than Southerners to drink their tea iced (74% to 68%). But, one southern tradition does remain true – southern tea drinkers are more likely to reach for the sugar than people in any other part of the country (53% versus 42%).
- GuaranTEAd Crowd Pleaser. Millennials are just as likely as their older counterparts to drink tea (83% versus 82%). They are also more likely than older generation tea drinkers to drink green tea on the go (34% versus 19%), at a tea shop (24% versus 12%), on their commute (23% versus 10%), at an event (19% versus 10%), in nature (19% versus 10%) or at a spa (12% versus 7%).
- Stereotypes. Millennials are more likely than older generations to associate tea drinkers with being younger as opposed to older (45% versus 30%), male as opposed to female (32% versus 24%) and loud as opposed to soft-spoken (23% versus 18%).
- Health-Conscious Craving. More Millennials than Gen-Xers, baby boomers or Traditionalists are likely to drink tea to do something good for their body (47% versus 41%), boost their immune system (41% versus 31%) or maintain a healthy weight (32% versus 22%).
Peter Goggi, president of the Tea Council of the USA recommends sipping plenty of tea this summer to stay cool, refreshed and healthy.
“There are many different types of teas available to suit each taste preference, and the amount of quality research being done on tea continues to support the idea that drinking tea can be a fulfilling, healthy addition to your diet,” according to Goggi.
