“I know Christopher will continue to challenge the status quo 
with clear strategies for growth and improvement of JTI U.S.A. brands,” says JTI U.S.A. general manager.
JT International U.S.A. (JTI U.S.A.) has appointed Christopher Mitchell as director of the portfolio, brand & trade strategy pillar in the consumer & trade marketing department.
In this role, Mitchell will drive the development of the JTI U.S.A. brand portfolio, pricing and trade strategies in the U.S. based on market dynamics, best practices and global guidelines driven by the parent company, JTI.
Mitchell graduated Drury University in Springfield, Mo. with a master’s in business administration in 2007. With his strong background in brand strategy and communication as an account supervisor at Integrated Marketing Services, Mitchell joined JTI U.S.A. in April 2009 as a consumer & trade marketing associate.
Following his critical involvement in launching JTI U.S.A. brand WINGS, Mitchell was promoted to the role of portfolio development manager in February 2010. In that role, Mitchell drove the development and introduction of the redesigned Wave pack and brand world. Launched in October, Wave’s new pack design now fully complements the brand’s premium quality product and gives adult smokers value without compromise.
“In the three years Christopher has been at JTI U.S.A., he has been a driving force in evolving our brands and strengthening our portfolio,” said Jacques Coffeng, general manager of JTI U.S.A. “I know Christopher will continue to challenge the status quo with clear strategies for growth and improvement of JTI U.S.A. brands.”
