The shifting tobacco landscape keeps c-store operators on their toes as they juggle compliance, evolving consumer preferences and demand for value.
A LONG-ESTABLISHED PLAYER in the convenience store market, the tobacco customer has watched the category pivot and adjust on an as-needed basis, whether due to regulations, price increases or an influx of alternative choices.
For years, regulations have been a point of contention for convenience store retailers, and a growing health-focused mindset has led to the introduction of nicotine-free and tobacco-free items. Inflation has spurred price consciousness among consumers, forcing many= tobacco customers to forgo their usual purchase and switch to cheaper options.
Tobacco category managers have needed to be adaptable to the changing landscape, sometimes rather quickly depending on location.
The backbar isn’t going anywhere, but neither is the versatility of managing a core category so mired in restrictions and shifting preferences.