The vapor product category is witnessing historic changes in the way customers choose to consume nicotine. Cigarette sales continue to decline across the United States, with a 5.6% drop in year-over-year cigarette pack volumes in Q3 of 2019. By contrast, JUULpods increased their percent of market share by volume to 7.7% in the same period.
Despite increased scrutiny of the vapor category and removal of flavors in our efforts to combat the youth vaping crisis, JUUL retains the number one vape share across a crowded, competitive market. As of November 2019, JUUL sales accounted for a total of $3B, while remaining the #5 Backbar brand and the only Vapor product in the Top 10.
As we remain committed to the fight against youth vaping, JUUL is the vapor product most capable of drawing in new adult smokers to your stores.
JUULpods 3% Nicotine-Strength & JUULpods 2-Packs continue to show major growth, grab vapor market share, and bring new adult smokers to the vapor category. In fact, if JUULpods 3% Nicotine-Strength & JUULpods 2-Packs were their own brands, they would be the #4 & #5 largest brands within the vapor category. Both products saw astronomical sales growth year-over-year in 2019, with JUULpods 3% Nicotine Strength growing some $294K to $93.5M in 2019 and JUULpods 2-Pack increasing from $46K to $87.8M.
Increasing the number of SKUs in your stores by bringing in our full JUUL menthol and tobacco flavor portfolio will earn you more revenue than retailers who chose not to. That’s because more SKUs equates to higher revenue, adding up to roughly $11,500 more per store annually. Similarly, increasing the total number of facings in your stores will reduce out of stocks. That’s according to Nielsen, who found that retailers who increase by + 1 facing will decrease their out of stock rate by 50%.
By bringing customer favorites like our Menthol, Classic Tobacco and Virginia Tobacco flavors into your store, you can harness the national trend towards the adoption of vapor products by adult smokers. Not only will you have the opportunity to increase your overall revenue thanks to increased SKUs and facings, you will know you’re at the front lines of the critical fight to defeat the youth vaping crisis.
About JUUL Labs, Inc.
JUUL Labs was founded by former smokers, James and Adam, with the goal of improving the lives of the world’s one billion adult smokers by eliminating cigarettes. We envision a world where fewer adults use cigarettes, and where adults who smoke cigarettes have the tools to reduce or eliminate their consumption entirely, should they so desire. Smoking alternatives continue to be the subject of conversation, and we welcome related dialogue, debate and data.
Learn more at juul.com
