Kellogg’s is launching a promotion featuring Spider-Man: Far From Home, the upcoming summer movie release from Sony Pictures, in theaters July 5.
The national promotion combines colorful, on-pack Spider-Man graphics with the Kellogg’s products customers know and love. Plus, consumers will get a chance to win a trip to locations like London or Venice and “Escape Far from Home,” just like Peter Parker.
Movie collaborations have the power to deliver a measurable shelf lift. That can be especially true when surrounded by the buzz that a Spider-Man global event generates.
Look for brightly colored Spider-Man and travel sweepstakes graphics on participating Kellogg’s products, including:
- Pop-Tarts Frosted Strawberry and Pop Tarts Frosted Brown Sugar Cinnamon
- Rice Krispies Treats Big Bar Original and Rice Krispies Treats Big Bar Double Chocolatey Chunk
- Nutri-Grain Apple Cinnamon and Nutri-Grain Strawberry plus,
- Two eye-catching shippers to help retailers make the most of this promotion
- One shipper option displays Rice Krispies Treats Big Bar, with three boxes of Original flavor and one box of Double Chocolate, for a total of 48 bars
- The second shipper gives Pop-Tarts prominence and features 96 pouches of three flavors: 48-count Frosted Strawberry, 24-count Frosted Brown Sugar Cinnamon and 24-count Frosted Blueberry
Now’s the time to draw superhero fans in for this fun promotion and the snacks they can’t resist. Don’t miss the opportunity to create super snack sales and see for yourself why “now is a good time to partner with Kellogg’s.”
