Krispy Krunchy has announced that it is bringing its signature fried chicken to Gillette Stadium after being named the Official Fried Chicken of the New England Patriots. Starting immediately, fans can grab Krispy Krunchy’s hand-breaded Jumbo Chicken Tenders, featured in the stadium’s celebrated eatery, The Beacon.
The company’s award-winning Chicken Nuggets and Cajun Chicken Sandwich are also available throughout the stadium in multiple concession areas.
The New England Patriots hold an NFL record of 11 Super Bowl appearances and are six-time Super Bowl Champions. In addition to the Patriots, Gillette Stadium is home to the MLS New England Revolution and interim home to the NWSL Boston Legacy FC. The stadium also regularly hosts the biggest music tours, as well as other events, in North America.
“Our partnership with the Patriots marks a major goal for Krispy Krunchy and we’re honored to join one of the biggest and most iconic sports franchises in the country,” said Jim Norberg, CEO of Krispy Krunchy Chicken. “Our premium fried chicken is perfect for the Patriots’ strong and passionate fan base, and we’re excited to introduce those that don’t know us to what we know will become their favorite fried chicken.”
The partnership with the New England Patriots marks the first NFL deal for Krispy Krunchy. Earlier this year, the brand became the Official Fried Chicken of the Boston Red Sox, its first MLB deal. And, as Krispy Krunchy has over 100 locations in New England, fans can find the chicken easily throughout the region outside of game days.
“We are thrilled to welcome Krispy Krunchy Chicken to the NFL as the Official Fried Chicken of the Patriots and Gillette Stadium,” said Jim Nolan, chief operating officer of the New England Patriots. “We are confident the quality and taste of Krispy Krunchy Chicken will elevate our fans’ experience and is an option we’re proud to offer.”
Krispy Krunchy Chicken operates over 3,500 quick-serve locations across the 48 contiguous U.S., selling over a million pounds of its signature fried chicken every week. Founded in Louisiana in 1989, the company has built its reputation on delivering bold Southern flavor in a convenient format.
