CStore Momentum, taking place this year from Aug. 6-8 in Knoxville, Tenn., and hosted by Weigel’s, features a jam-packed agenda full of networking events, educational sessions, breakout discussions, an exclusive look at Weigel’s operations, and so much more.
On Aug. 7, attendees will get the chance to hear from Weigel’s Director of Merchandising Nick Triantafellou in a session titled “Game-Changing Marketing: NIL, Loyalty & the Weigel’s Playbook.”
Triantafellou will dive deep into how Weigel’s is leveraging Name, Image and Likeness (NIL) athlete partnerships and a dynamic loyalty program to build brand affinity and drive customer engagement. From grassroots marketing to digital loyalty tactics, this session will explore how Weigel’s is turning everyday customers into loyal fans — both on and off the field.
“Weigel’s is redefining the game with innovative partnerships and a powerful loyalty program that drives deep customer engagement and lasting brand affinity,” said Erin Del Conte, editor-in-chief, CStore Decisions. “Now, Weigel’s is giving next-generation retailers at CStore Momentum an inside look at its loyalty building strategies. You’re not going to want to miss this must-see session on how to ride the wave of marketing evolution in the c-store space.”
Beyond this session, attendees will get the opportunity to hear from young executives from across the c-store space about a variety of relevant topics, plus receive an exclusive tour of Weigel’s facility and an inside look at its new commissary program.
To claim your spot, register here. To take a look at the full agenda, click here.
