C-stores carrying any participating brands in-store qualify to participate at no cost.

Lehi Valley Trading Co. is asking consumers to participate in its Snack Outdoors challenge. And, c-stores that are carrying any participating brand—Lehi Valley Trading Company, Snackworthy, High ValleyOrchard and Arizona Snack Company products—qualify to participate in the first-quarter promotion at no cost.

The company challenges consumers to get active, snack smarter, have fun and reconnect with the great outdoors for a chance to win a share of $500 in gift card prizes.

“We understand that with hurried and busy lives, joyful moments can seem too few and far between. We live during a modern generation where Wi-Fi and mobile devices dominate our culture, often distracting us from the land and its trails,” said Lehi Valley Trading Co. President and Owner Lewis Freeman. “Our roots began outdoors in the citrus groves of Lehi, Arizona. The great outdoors is in our DNA. What better way to combine snacking—one of America’s favorite pastimes—with America’s great outdoors and all of the benefits it brings?”

Starting March 15, consumers can enter for a chance to win by:

  1. Visiting a local participating store, between March 15 and May 15.
  2. Taking a picture of their favorite Lehi Valley Trading Co. snack in-store or outdoors.
  3. Following Lehi Valley Trading Co. on Instagram, sharing their snack photo and tagging the company with the hashtag #SnackOutdoors.
  4. Accepting Lehi Valley Trading Co.’s Instagram request to follow back (to ensure Lehi Valley Trading Co. can view their photo).

After participants complete these four steps, they’ll automatically be entered into the contest.

Participating Insatgram photos that receive the most likes will make it to the final round.

The company will announce the winners on May 17.

Convenience stores interested in getting involved in the challenge can email [email protected]

CSD Daily, Industry News, Operations & Marketing, Snacks