Kansas distributor to adopt VP Racing Fuels retail brand program.
Clay Center, Kan.-based Leiszler Oil Inc. has partnered with VP Racing Fuels Inc.
In addition to operating 16 Short Stop Convenience stores, Leiszler Oil Inc. also provides wholesale distribution of fuels to 14 branded and 13 unbranded retail sites in central and NE Kansas.
“We are extremely excited to adopt VP’s retail brand program,” said Alison Leiszler Bridges, president for Leiszler Oil Inc. “Our decision to go with VP gives our customers a professional and attractive image, industry leading credit card processing rates and it provides our team the ability to source unbranded product at the best possible price.”
“The VP branded program focuses on reducing costs associated with fuel purchasing and credit card processing,” Bridges added. “These two areas are critical elements to the success of Leiszler Oil and more importantly our dealers who depend on us to help them make the right decisions. VP puts us and our customers in a much better position to compete!”
“VP is absolutely thrilled to welcome Leiszler Oil Inc. to the VP Racing Fuels retail brand family! This new relationship is the first step in VP’s growth plan in the state of Kansas,” said Alan Cerwick, president of VP Racing Fuels. “Alison Leiszler Bridges and the well-respected Leiszler Oil team are industry professionals who recognize the need for a strong product offering like VP. Alison being third generation understands that the fuel industry is changing and she recognizes the strength of the VP brand for both her business and more importantly her valued customers. Leiszler Oil’s commitment to our retail brand initiative in Kansas is a testament to VP’s future growth and success.”
