LG Electronics has announced the launch of LG ProActive360, a new digital signage management solution. Designed to elevate the digital signage operational experience through wholly managed services, LG ProActive360 will be available in Silver, Gold and Platinum tiers.
The solution is designed to help keep a customer’s inventory of signage displays running at peak performance through active device management and monitoring services, plus optional content scheduling and ad creative management.
“In today’s fast-paced digital environment, system reliability and performance are critical to business success,” said LG Electronics USA’s B2B Marketing Head David Bacher. “LG ProActive360 Silver provides medium and large signage users and system integrators alike the omnipresent services required to stay ahead of potential issues, maintaining display uptime, with additional content and advertising management upgrades available via the Gold and Platinum options.”
LG ProActive360 Silver is the next evolution in device management and monitoring service, ensuring that users’ signage networks are always connected, protected and performing. Designed for seamless operation and to be “proactive” rather than reactive, the solution keeps all the customer’s LG signage at near 100% uptime, so that users can focus on running their actual business and not waste IT or retail staff managing the screens.
Advanced features, including remote firmware updates, Chromium Long-term Support and flexible power scheduling, make signage network management seamless. LG’s intelligent monitoring tools continuously track device health, instantly detecting issues like black screens, frozen content or playback errors. LG’s expert team diagnoses problems, provides root cause analysis and even collaborates directly with onsite contacts to file and execute warranty claims.
When available, LG ProActive360 Gold will upgrade LG ProActive360 Silver with additional content management services that transform digital signage management into a fully collaborative experience. Building on the robust monitoring and device management of LG ProActive 360 Silver, LG ProActive 360 Gold empowers users with seamless content management, guided every step of the way by LG’s expert staff.
With LG’s “Virtual White Glove” Content Management, LG professionals work directly with the users’ creative teams to obtain content, upload them to the secure LG Cloud and schedule dynamic campaigns and playlists tailored to planned objectives. Digital proofs of campaigns can be previewed before they go live, ensuring every message is accurate.
Once approved, LG publishes the content to all devices and provides comprehensive reporting on deployment and performance. LG’s team manages campaign and playlist updates as user requirements evolve, keeping the signage network fresh and relevant.
When available, LG ProActive360 Platinum will provide Digital-Out-of-Home (DOOH) advertising-related services such as programmatic ad approval and brand safety to the device monitoring and content management, unlocking entirely new revenue streams while maximizing the impact of digital signage.
Thanks to LG’s upcoming top tier LG ProActive360 solution, signage networks are transformed into dynamic DOOH screen inventory and thus profit centers, connecting retail customers with relevant advertisers eager to reach targeted audiences.
