Unit share report from Nielsen’s C-Track Database and Wells Fargo Securities LLC ranks LOGIC No. 2 in c-stores.
LOGIC Technology, makers of premium electronic cigarettes, announced the results of the latest unit share report from Nielsen’s C-Track Database and Wells Fargo Securities LLC, indicating LOGIC has secured the No. 2 spot for electronic cigarettes in convenience stores nationwide.
LOGIC has seen a steady increase in recent months and is now the top ranking independent electronic cigarette company.
LOGIC now commands 19.8% of the category, as one of three key players within the industry. This news follows a recent report issued by the Goldman Sachs Global Investment Research Division stating that the market appears to be consolidating relatively quickly into three e-cig brands, including LOGIC, and that retailers have embraced the electronic cigarette category, seeing double-digit to triple-digit sales growth.
“Our category is rapidly expanding, and these reports show that LOGIC is a key player demonstrating consistent growth month over month in the e-cig space,” said Miguel Martin, president of LOGIC Technology. “As evidenced by the latest Nielsen rankings, adult smokers continue to choose a premium priced electronic cigarette that does not mimic the look and feel of traditional combustion based cigarettes.”
