Lula Commerce has announced the launch of Lula Direct, its AI-powered, first-party ordering platform built to help retailers take control of their digital storefronts.
Retailers have been investing in e-commerce for well over a decade to expand their reach, boost sales and adapt to evolving customer expectations. In recent years, this digital shift has accelerated across the convenience store industry, where operators are now embracing online ordering and delivery to stay competitive amid changing consumer habits.
Lula’s flagship product, Lula Hub, has powered thousands of retail locations to activate and manage third-party marketplaces through Lula Channels, supporting brands such as Par Mar Oil, Circle K franchisees, Jacksons Food Stores, United Pacific (Rocket Stores) and other leading retailers nationwide.
With the public launch of Lula Direct, Lula takes the next step, giving retailers the tools to increase profitability, own the customer relationship and unlock rich first party data. This unlocks opportunities in retail media, loyalty and personalized commerce experiences that deepen engagement and drive long term growth.
“Consumers expect retailers to provide an online ordering experience in a digital first world, but most convenience stores struggle to find the time and resources as labor costs rise,” said Tom Falzani, co-founder and chief product officer at Lula Commerce. “Lula Direct changes that with features that save time, cut costs and drive revenue.”
Unlike traditional e-commerce tools, Lula Direct takes a hands-on, outcome driven approach. Designed to eliminate operational overhead and drive profitable growth, Lula Direct helps retailers set up a branded ordering experience in under a week, while automating the work behind the scenes.
“The industry is changing fast, and Lula Direct has features built hand-in-hand with top retailers,” said Adit Gupta, co-founder and CEO at Lula Commerce. “As labor costs rise, retailers need outcomes, not just software. Lula Direct delivers the needed tools and takes the work off their plate.”
Lula Direct was first offered as an add-on for existing customers using Lula Hub, and is now officially available to retailers nationwide. To learn more, visit Lula Direct’s page.
