“We have been very pleased with the performance of the Xenergy brand in our stores and as a result, have recently expanded our listing base to include Xenergy Xtreme flavors,” says Mac’s spokesperson.
XYIENCE, maker of Xenergy, the official energy drink of the UFC, and Mac’s Convenience Stores Inc., a division of Alimentation Couche-Tard, have joined forces to launch a joint promotion, UFC 131 VIP Experience Sweepstakes.
The consumer contest kicks off April 25 and runs through May 22, 2011 exclusively at all Mac’s Convenience Stores throughout Western Canada (provinces of British Columbia, Alberta, Saskatchewan & Manitoba).
The grand prizewinner will be selected at random, and will receive roundtrip airfare and hotel accommodations for two in Vancouver, British Columbia as well as a pair of tickets to UFC 131 that is being held on Saturday, June 11 at Rogers Arena in Vancouver. The winner and a guest also receive VIP entry to XYIENCE’s pre-fight and post-fight parties and will take part in a special meet and greet with various UFC fighters.
“Mac’s is proud to partner with XYIENCE for these exciting consumer promotions,” said Karen Ziegler, Mac’s Convenience Stores category manager for Western Canada. “We have been very pleased with the performance of the Xenergy brand in our stores and as a result, have recently expanded our listing base to include Xenergy Xtreme flavors.”
Contest entry details are available at Mac’s Convenience Stores within Western Canada and at www.mymacs.ca. During the promotions, Xenergy drinks will feature a special price: two cans for $5.
“Our current promotion with Mac’s in Ontario for UFC 129 has been such a success that we are thrilled to work with Mac’s in Western Canada for UFC 131,” said Gus Prokos, XYIENCE’s vice president of sales for Canada. “The Couche-Tard family continues to demonstrate its expertise in executing promotions on the retail level as well as in the social media realm, and it ends up paying off considerably for both our brands. We’re looking forward to another successful promotion.”
