Alliance Data to provide private label and co-branded credit and marketing services for a network of 5,100 independently-owned Marathon brand locations.
Marathon Petroleum Corp. (MPC) and Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction data, have signed a new long-term agreement, through which Alliance will provide private label and co-branded credit card services for MPC.
The Findlay, Ohio-based refining, marketing and transportation company markets petroleum products in the Midwest, Gulf Coast and Southeast regions of the U.S. and is the largest refiner in the Midwest.
Under terms of the agreement, Alliance Data will provide MPC with private label and co-branded credit card services, including account acquisition and activation; receivables funding; card authorization; credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.
Through its suite of credit and marketing tools, Alliance Data will provide MPC private label and co-brand account-holders with benefits designed to support repeat purchases and engender customer loyalty, such as discounts on fuel at its more than 5,100 Marathon-branded stations. Co-brand cardholders may earn additional rewards based on purchases made on the card outside Marathon brand locations.
“Through our robust network of independently owned brand retail locations, MPC has placed a strong emphasis on growing our presence throughout the regions in which we operate. We’re proud to build on our long-standing tradition of providing the highest quality products and services available,” said Tom Kelley, senior vice president of marketing at Marathon Petroleum. “Enhancing the credit products we offer our customers through this new partnership with Alliance Data aligns with our tradition of quality, and will support our business-growth initiatives.”
“Marathon Petroleum is a company rich in history, and we are excited to help build its business by delivering card programs that will help the company achieve its near- and long-term sales and growth goals,” said Melisa Miller, president of Alliance Data Retail Services. “Our comprehensive solution fits well with Marathon Petroleum’s brand model by helping individual business owners and dealers increase sales and drive loyalty among their customers. We look forward to bringing our expertise to MPC and working with this dynamic brand to enhance value to its cardholders.”
