Wayne fuel dispensers with Isis improve customer experience at CSD’s 2013 Chain of the Year Award Winner, Maverik.
Wayne, a GE Business, and a global innovator of fuel dispensers and forecourt technologies, announced it is working with Isis, the joint venture created by AT&T Mobility, T-Mobile USA, Inc., and Verizon Wireless, to introduce mobile payments at the pump for convenience store chain Maverik Inc.
Wayne will retrofit existing dispensers and supply new dispensers with integrated support for the Isis Mobile Wallet for 55 Maverik Inc. sites by February 2014.
With Isis support integrated into the Wayne TAP NFC/Contactless reader used with the Wayne iX Pay secure payment solution, Maverik customers can simply tap their Isis-enabled smartphones to make a payment.
As Maverik’s relationship with Wayne and Isis progresses, its pay-at-the-pump customers soon will be able to automatically apply loyalty cards that offer rewards, such as fuel discounts, free food and beverage, and various coupons for store merchandise.
“Isis represents the future of convenience, providing new payment opportunities for our customers and laying the groundwork for future loyalty program enhancements,” said Shon Call, executive director of store technology, Maverik. “Wayne is a highly innovative dispenser provider with the technological capability to support our mobile payment needs. Together, they provide the backbone of an exciting new technology that we believe has great potential to enhance the customer experience at the pump.”
Recently recognized as the 2013 Convenience Store Chain of the Year by Convenience Store Decisions, Salt Lake City-based Maverik operates more than 250 locations across 10 western states.
“Maverik is an iconic brand and we are excited to be working together to transform how consumers pay at the pump,” said Jim Stapleton, chief sales officer, Isis. “Our work with Maverik and Wayne demonstrates how innovative brands can come together to transform the consumer experience within unique merchant environments and bring real value to both consumers and merchants.”
Wayne will supply new Wayne Ovation fuel dispensers equipped with the TAP NFC/Contactless reader for several of Maverik’s sites using Isis SmartTap technology. Secure, flexible, and future-proof, the iX Pay secure payment solution offers EMV and PCI-PTS 3.0 compliance, the highest standards of pay-at-the-pump financial data security in the industry. Isis SmartTap capabilities are available using the TAP NFC/Contactless reader on the Wayne Helix, Ovation, Ovation, and Vista fuel dispensers.
“Maverik has cultivated a dynamic brand through a strong commitment to customer experience,” said Tim Weston, senior payment solutions product manager, Wayne. “We’re pleased to be part of a mobile technology ecosystem through which Maverik can continue to deliver industry-leading innovations and remain ahead of the curve with new technologies.”
