M&M’S English Toffee Peanut is the fan favorite in this year’s M&M’S Flavor Vote campaign.
Beginning this month, English Toffee Peanut will officially join the M&M’S lineup in stores.
“The quintessential English Toffee Peanut flavor tastes as elegant as a trip to Great Britain itself, featuring a delicious combination of sweet toffee and savory peanut, covered in milk chocolate and wrapped in the brand’s signature colorful crispy shell,” the company said.
Earlier this year, M&M’S launched three new, internationally-inspired M&M’S Peanut flavors with its 2019 Flavor Vote campaign: Mexican Jalapeño Peanut, Thai Coconut Peanut and English Toffee Peanut.
The brand asked fans nationwide to take a “mini vacation with their mouths” by trying each peanut flavor and voting for their favorite to remain on store shelves.
“We love inviting our fans to partake in the flavor innovation process and influence the M&M’S products they see on shelves,” said Allison Miazga-Bedrick, Brand Director, M&M’S. “We were thrilled to see so many of our passionate fans engage in the campaign and cast their votes, with English Toffee Peanut as the overwhelming fan-favorite.”
