Seagram’s Escapes is launching a vibrant new look in select flagship flavors. Adding to the excitement, Seagram’s Escapes is introducing a tropical twist with a new, on-trend flavor: Pineapple Starfruit. Seagram’s Escapes’ sleek new packaging boasts a modern, contemporary look and features bold, colorful graphics and eye-catching designs that highlight the tropical, fruity flavors. As a result of consumer feedback, the brand also decreased the sugar content in some of its offerings.

From four-packs to the 24-count variety pack, each new pack will feature the line “Perfectly Sweet. Always Incredibly Delicious” to highlight product attributes fans most often associate with the brand. A new 12-pack of sleek slim cans will be offered in fan-favorite flavors, including Jamaican Me Happy, Blueberry Acai Lemonade, Peach Bellini and Black Cherry Fizz.

The six-flavor bottle variety pack has transitioned to a four-flavor variety pack of bottles featuring the best-selling favorite Jamaican Me Happy along with Blueberry Acai Lemonade, Strawberry Daiquiri and the new Pineapple Starfruit — also available in four-pack bottles and a 7.5-ounce can.

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Beverages & Cold Vault, Featured New Products, New Products