Archer, formerly known as Country Archer Provisions, revealed a dynamic new brand identity. The transformation includes a streamlined name, new logo and refreshed packaging that aims to further build awareness and consumer engagement for Archer.
Archer’s new visual identity features a distinctive logotype; bold graphics; and an orange, navy blue and cream color palette that will make the brand more memorable and easily identifiable. Clean lines, vibrant colors and clear flavor names ensure that consumers can quickly find and choose their favorite Archer products. Key product details and nutrition claims remain prominent and consistent. The new packaging will begin rolling out to retailers in July and will be available nationwide by September.
Archer
