Onvo launched its next-generation mobile app. Built to deliver a faster, more seamless experience for guests, the new Onvo app enhances the Onvo Rewards program and underscores the company’s ongoing commitment to innovation and guest satisfaction.
“At Onvo, we’re committed to creating memorable experiences at every stop,” said Harman Aulakh, VP — Marketing at Onvo. “Launching this app is a significant step forward for our brand, amplifying our ability to reward loyal guests, strengthen our community ties and deliver meaningful value to everyone who visits.”
Introduced in 2020 as part of a strategic rebranding of Liberty Travel Plazas, the Onvo brand reflects significant investments in modern store designs and proprietary food offerings. The new mobile app extends this evolution into the digital realm, further strengthening Onvo’s refreshed identity.
Onvo Rewards, powered by Paytronix, enables guests to earn Hoots — Onvo’s unique loyalty currency — on fuel and in-store purchases, unlock personalized deals, and conveniently track and redeem rewards. The app also integrates PDI Age Verification, securely enabling targeted offers on age-restricted items within a compliant, in-app experience.
Built on the Rovertown platform, the new app provides the flexibility to manage dynamic coupons, deliver targeted push notifications and promote app-exclusive offers. This May, Onvo will leverage the app to run a major summer sweepstakes, featuring prizes like a Caribbean cruise, sports tickets and exclusive products. Additionally, through its partnership with Penn State Athletics, Onvo app users gain exclusive offers and experiences tied to the Nittany Lions.
“Our guests choose Onvo for convenience, quality and value,” said Aulakh. “This next-generation app is designed to reward their loyalty, enrich their visits and deliver more moments of delight. It represents not just where we are today, but where we’re heading tomorrow.”
Founded in 1988 and headquartered in Scranton, Pa., Onvo operates 41 locations across Pennsylvania and New York. Onvo provides guests with high-quality fuel, freshly prepared proprietary food offerings and everyday essentials.
