C-store loyalty marketing company Outsite Networks Inc. has awarded $10,000 to employees at Express Convenience Center in Menasha, Wis., as part of an employee rewards contest promoting Outsite’s loyalty program.
More than 1,500 stores that are part of Outsite Networks loyalty program were eligible to participate. Retailers gained entry into the sweepstakes by meeting certain levels of loyalty participation at their stores.
“A key component to any loyalty programs success is the participation of store personnel and management,” said Wim Vanderbijl, Outsite Networks director of client services. “Our loyalty marketing services are designed to help retailers run successful loyalty programs. This contest provided a great incentive for store personnel and management to increase the participation in their loyalty programs.”
Express Convenience Centers is a division of U.S. Oil Co. Inc. The chain successfully launched its GoFor Rewards program more than a year ago in all 19 of its stores.
GoFor Rewards has more than 60,000 customers registered in the program. Compared to nonmembers, each member purchases an average of $1.30 more per in-store transaction and 2 gallons more per fuel transaction.
Headquartered in Norfolk, Va., Outsite Networks is a leading loyalty marketing technology catering to the c-store industry. The company’s In-Touch loyalty marketing system technology is used by more than 100 retailers with a total of 1,500 sites.
