AccuStore to help The Pantry streamline marketing decisions and budget planning.
The Pantry has licensed AccuStore’s site profile management platform with plans to reduce operating costs and improve execution.
AccuStore is a GSP company and provider of site profiling technology and services. AccuStore enables companies to maintain a centralized online repository of site-level details accessible throughout the organization. Its site profiling technology can be used to help drive efficiencies in store-level marketing planning, increase ROI on marketing initiatives by improving store-level execution, and reduce waste resulting from excess marketing materials. AccuStore also comes equipped with an online survey tool and mobile app integration to collect information quickly at the store level and to ensure the accuracy of the data going forward.
“Implementing AccuStore at The Pantry will provide us with store-specific information, designed to help streamline marketing decisions and budget planning,” said Nancy Clemons, Pantry’s director of marketing. “It will be part of our overall toolbox in marketing planning and implementation.”
“AccuStore makes it easy to access real-time information about every aspect of your stores, anytime you want,” said Nancy Carter, AccuStore’s product manager. “And by bridging the gap between what the field knows and what the corporate office knows, AccuStore can reduce indirect spend in the stores by eliminating waste.”
The Pantry is a c-store operator in the southeastern U.S. with more than 1,500 locations.
