Par Mar Oil has expanded its digital commerce operations across nearly all of its c-store locations through its strategic partnership with Lula Commerce. The initiative is set to transform Par Mar’s customer engagement by delivering seamless digital experiences across all major order-ahead and pick up platforms, including Uber Eats, DoorDash, GrubHub, Seamless and Postmates.
In addition to its c-stores, Par Mar Oil operates renowned franchises such as Papa John’s, Subway, A&W and Arby’s across Ohio, West Virginia, Pennsylvania, Kentucky, Virginia and Maryland. In early 2023, Par Mar further strengthened its market presence with the acquisition of 14 convenience stores from Santmyer Companies.
Leveraging Lula’s managed services and expertise, Par Mar successfully launched digital commerce across its markets, streamlining essential yet time-consuming tasks such as delivery service relationship management, digital order accounting and reconciliation, operational and growth strategy and IT functions.
By fully integrating their PDI back-office system with the Lula Hub, Par Mar retailers enjoy real-time price syncing and inventory updates across their digital channels, greatly improving operational efficiency. This partnership effectively frees up approximately 2.5 full-time resources, allowing Par Mar to efficiently scale its digital commerce operations.
This expanded partnership follows the success of a pilot program between Lula and Par Mar Oil in early 2023, which generated strong demand and received positive customer feedback. As consumers increasingly seek convenience through their preferred channels, Par Mar continues to lead with innovation, meeting customers where they are and delivering the seamless experiences they expect.
