Parker’s recently announced that it has hired Darrin Samaha as vice president of marketing. In his new role, Samaha will develop and execute the overall marketing strategy for Parker’s Kitchen, driving brand awareness, customer engagement, loyalty and growth through digital marketing, promotions, merchandising and customer experience optimization.
A high-performing marketing expert with a passion for building successful brands, Samaha brings more than 20 years of marketing, brand and advertising experience to his new position. Prior to joining Parker’s Kitchen, he served as the vice president of marketing for Yesway, where he led consumer-facing marketing initiatives across more than 400 corporately owned and operated stores under two different brands.
Earlier in his career, Samaha founded Blue Coda, Inc., a boutique creative agency in Cambridge, Mass., where he focused on brand design and digital advertising. As the chief creative officer, he worked with noteworthy companies and institutions, including Home Depot, Virgin, Liberty Mutual, Harvard University and the Massachusetts Institute of Technology (MIT).
“Darrin Samaha is a highly talented marketing leader with a proven track record of success and a deep understanding of convenience store marketing,” said Parker’s Kitchen CEO Brandon Hofmann. “We’re excited to welcome him to our team and know that he will be instrumental in helping us expand the Parker’s Kitchen brand to new markets.”
Originally from Boston, Mass., Samaha earned his MBA from Northwestern University’s Kellogg School of Management and his B.A. in Human Factors Psychology from Tufts University. He is a graduate of the National Association of Convenience Stores (NACS) Marketing Leadership Program and is a NACS|Impact 21-Certified Convenience Category Manager.
Headquartered in Savannah, Ga., Parker’s Kitchen was featured as CStore Decisions’ 2020 Convenience Store Chain of the Year.
