To unite people from across the country and embrace the intersectionality of the LGBTQ+ community, PepsiCo brand bubly is hosting its first-ever #UnstoppablePride Parade, a virtual parade to celebrate love, elevate LGBTQ+ content and bring the communal power of the Pride parade to people everywhere.
The sparkling water brand is inviting everyone to join together and share their best parade strut on Instagram Stories and TikTok, using #UnstoppablePride. Participants can film their best dance, sashay or whatever else speaks to them by moving through the frame from left to right. Until June 26, bubly will be collecting each submission and connecting them back-to-back to create an ever-growing virtual Pride parade.
To help spread the love, bubly is also partnering with influential LGBTQ+ artists and creators to kick off the parade and encourage participation.
Individuals can watch the virtual parade grow throughout the month and spot their own strut featured within at bubly.com/UnstoppablePride. The event culminates in celebration on June 27 at 12 PM ET when consumers can tune into the full parade by visiting bubly.com/UnstoppablePride.
Each video shared will support the bubly brand’s commitment to GLAAD and The Center for Black Equity.
GLAAD is a leading media organization working to create positive cultural change and accelerate acceptance for the LGBTQ+ community. The Center for Black Equity is an institution committed to supporting leaders, institutions and programs for health, economic and social equity for LGBTQ people of African descent.
bubly sparkling water has championed the LGBTQ+ community since the beverage’s launch in 2018 and will continue the tradition of giving visibility to a diverse group of LGBTQ+ creators and performers throughout the year.
“We are proud to partner with GLAAD and The Center For Black Equity to help build a more equitable future,” said Stacy Taffet, Vice President Water Portfolio for PepsiCo. “51 years ago, change happened, because Black and Latinx Trans and Lesbian women stood up in support of LGBTQ+ rights and helped build the foundation that the LGBTQ+ community and Pride stand on today. We’re excited to provide people with the opportunity to continue the tradition of Pride, raise awareness, and come together in celebration as part of the first-ever #UnstoppablePride Parade.”
On a local level, bubly is also extending its pride through an initiative called “Drag For All Flavors” featuring New York City drag performers. Last year, bubly debuted a float at World Pride in New York City and an All For Love Pride Pack in support of The Stonewall Community Foundation.
PepsiCo is committed to diversity and engagement. This commitment is woven into PepsiCo’s values and belief that its company is strongest when it embraces the full spectrum of humanity, regardless of what we look like, where we come from or who we love.
During Pride month, PepsiCo’s Employee Resource Group (ERG) EQUAL is continuing its efforts to promote an open, inclusive and respectful work environment for all of the company’s lesbian, gay, bisexual, transgender and straight-ally associates. To give back to the LGBTQ+ community, EQUAL is participating in The PepsiCo Foundation’s Together We Smile campaign. The ERG also developed and shared with its members a list of approved LGBTQ+ 501(c)(3) charities to whom employees can direct their donations and apply for a match through the PepsiCo Foundation. Suggested causes to donate to include local, national, and international LGBTQ+ non-profits, including local LGBTQ+ community centers, shelters for LGBTQ+ youth experiencing homelessness, mental health and suicide prevention organizations, and LGBTQ+ advocacy organizations.
