Scott’s Protein Balls is unveiling a refreshed brand identity. As part of this transformation, three of the brand’s signature flavors have been reformulated with even simpler, cleaner ingredients. The new packaging highlights these improvements. The refreshed design features a more modern and youthful look, with a bold color scheme, a cleaner aesthetic and a larger product image to showcase the wholesome ingredients inside. The new hand-drawn logo, along with the tape and stickers on the packaging, is a nostalgic nod to the brand’s early days when Scott’s Protein Balls were made by hand.
The updated recipes ensure a more nutritious, better-for-you snacking experience, aligned with the latest consumer trends in clean eating and functional nutrition by focusing on allulose as a sweetener, resulting in a zero- or low-sugar snack without compromising taste. Additionally, the reformulated protein balls contain 60% more protein per serving while keeping the snack free from common allergens, including dairy, gluten and soy. The improved recipe will apply to the nut butter flavors, with new nut-free options launching in the coming months.
Scott’s Protein Balls
