Kicks off the New Year with “Crazy Good Coffee” promotion.
RaceTrac is challenging coffee lovers to ditch their expensive coffee habit this January and try any size coffee at RaceTrac for just $1.
RaceTrac’s “Crazy Good Coffee” comes in six blends and has more than 12 different add-ins to include in your perfect brew—any way you like it, for only $1.
“Come to RaceTrac this January to try a better brew for less without compromising quality,” said Melanie Isbill, executive director of marketing at RaceTrac. “With our $1 coffee promotion, you can create your perfect coffee combination without breaking the bank.”
The Power of $1
With shoppers spending an average of $967.13 this recent holiday season, up 3.4% from last year1, January is the perfect time to find ways to save money and start paying off holiday bills. The average American spends approximately $1,100 a year2 on coffee. As a whole, the U.S. spends $40 billion3 on coffee each year.
A daily medium-sized cup of coffee from a specialty coffee shop costs nearly $65 every month versus just $31 for a RaceTrac coffee every day in January.
RaceTrac’s “Crazy Good Coffee” bar offers up to six blends of fresh brewed coffee – Columbian, Dark Roast, Decaf, Guatemalan, Hazelnut and Regular – all made from 100% Arabica beans. You can be your own barista, selecting your favorite coffee blend and pairing it with a variety of creamers, sweeteners and add-ins like whipped cream. In select stores that offer made-to-order specialty beverages, guests can purchase a latte, mocha or cappuccino for only $1.99 through Jan. 31, 2018.
Additionally, RaceTrac is excited to introduce new coffee machines coming to stores in 2018 launching in select markets January. The new offering will change the look, smell and sound of a RaceTrac coffee run. Guests will be able to select their favorite coffee blend and watching the 100 percent Arabica beans ground right before their eyes into the freshest cup of joe.
1 Holiday 2017; How consumers plan to shop and spend this season,” National Retail Federation.
2 “Millennials are spending more money on coffee than retirement plans,” Fox News.
3 “Coffee by the Numbers,” Harvard T.H. Chan School of Public Health.
