Refuel Operating Co. is beginning its transition to the PAR Retail platform, a major step in its mission to deliver meaningful value and convenience to loyal customers. The full rollout is expected by the end of 2025.
From its founding, Refuel has focused on one core mission: providing guests with a seamless, rewarding experience at every visit. The partnership with PAR Technology, a trusted provider of purpose-built solutions for the convenience and fuel retail industry, marks a new chapter in that journey, one that unites loyalty, personalization and data-driven insights under one powerful platform.
“This transition is all about our customers,” said Carissa Cardy, director of marketing. “By leveraging PAR’s technology, we’re enhancing every aspect of the guest experience — from fueling up to checkout — while deepening our connection through smarter loyalty and personalized engagement.”
A Unified Platform for Smarter, More Rewarding Experiences
The new PAR Retail platform will bring together real-time loyalty, guest engagement and actionable insights to help Refuel better understand and serve its customers. By integrating loyalty programs with real-time analytics, Refuel will deliver more personalized offers, faster service and greater convenience.
Every feature and integration is being shaped by customer feedback and the brand’s core values: convenience, quality, family and growth. The platform is designed to inspire more visits, more gallons and bigger baskets, creating a retail experience where every stop feels more rewarding.
A Collaborative Rollout Focused on Guest Experience
Throughout 2026, Refuel and PAR will collaborate closely with Refuel’s community to refine features and gather feedback as the new platform rolls out across all locations. This approach ensures that every enhancement contributes directly to an improved guest experience.
“Our partnership with PAR reinforces our commitment to continuous improvement,” added Danielle Davis, manager of loyalty and UX. “We’re not just updating our technology; we’re evolving how we serve our guests to ensure every interaction delivers more of what matters.”
