The North America NACS/Coca-Cola Retailing Research Council (CCRRC) published a new report, Embracing Modern Convenience: Responding to Shopper Needs.
The report outlines the evolving needs of c-store customers and advises convenience retailers on how to serve them more successfully.
According to the report, c-store shoppers pay attention to:
- Speed: nearly 80% of c-store food and beverage consumption starts on the go — retailers should offer an assortment of single-serve, portable foods and beverages for on-the-go consumers
- Quality: 81% of consumers want a balance between current traditional and fresh/healthy foods at c-stores — retailers should offer more high-quality, fresh and healthy foods and beverage options
- Technology: 75% of millennials say they would use digital preordering if provided by a c-store — retailers should consider offering a smartphone-friendly loyalty program that can earn points and allow for preordering
The report is accompanied by the following infographic:
