Rich’s Foodservice recently launched the website RichsConvenience.com, to provide c-store operators with the information they need to make informed decisions to drive sales and build their foodservice business.
“We’ve developed this robust, comprehensive website to offer our c-store partners a convenient, one-stop resource where they can find everything they need to create and expand their foodservice programs,” said Tom Michalewski, customer marketing manager – convenience, Rich Products. “While this website will be an important resource for all c-stores, it especially will provide value to independent operators who may not have access to the turnkey programs and solutions to drive traffic in their stores. RichsConvenience.com also highlights our current rebates and promotions that help c-stores minimize dollars spent and maximize profits earned. From BOGOs to CROs, we offer a variety of programs to meet every c-store’s needs.”
Tailored for c-store operators, the website showcases products, promotions, merchandising, equipment and turnkey solutions. Contents include:
- Links to Rich’s turnkey programs — bakery, beverage, pizza and grab-and-go — so c-stores can order everything they need for implementation
- Featured products, including new items, with links to keep c-stores in the know
- Product training and handling videos to educate c-store employees
- Tips on creating unique limited time offers to generate menu variety and excitement
- Contact A C-Store Specialist form so c-stores can easily request answers to their questions
- Downloadable brochures and images illustrating products, programs and promotions
- Links to purchase merchandising, from window clings to signage, to entice consumers
- Links to purchase equipment, from smallwares to ovens, to expand operations
- Loyalty program opportunities, such as the Rich’s mytop Operator Program and the Platinum Loyalty Products Program
- Rebates, promotions and special offers
- A NACS page with links to the annual trade show and new items Rich’s exhibited
In addition, c-store operators can subscribe to the new quarterly Rich’s C-Store Newsletter, so they’ll be first to know about new product offerings and promotions.
Rich’s is a family-owned food company built around the belief that inspiration can transform a business. Operating in over 100 countries, Rich’s supples toppings and icings, pizza and flatbreads, cookies and cakes, breads and rolls, sweet goods, barbecue, meatballs, appetizers and snacks, as well as gluten-free and plant-based products.
