United Pacific’s flagship c-store brands, Rocket and Alta Convenience, recently joined Lula Commerce’s digital commerce platform. The collaboration enables over 600 Rocket convenience stores across 11 states to enhance their digital presence and operational efficiency.
With locations operating under the 76, Conoco, Chevron, Shell and United Oil banners, Rocket serves customers throughout California, Washington, Oregon, Colorado, Nevada and other western states.
“As a brand that obsesses over delivering innovative convenience, Rocket is excited to partner with Lula to meet our customer’s needs in a seamless and even more timely way. This is a huge opportunity to capture more digital customers, and additional share of market with those who prioritize efficient and quick options when shopping for
everyday essentials,” said Bill Mullen, president of retail, Rocket.
Through this partnership, Rocket stores gain access to Lula’s comprehensive suite of
services, including real-time inventory management, seamless integration with major delivery platforms and advanced customer engagement tools. Central to this transformation are Lula Operators — AI-powered agents designed to automate critical eCommerce operations, ensuring consistent uptime, efficient order processing and proactive customer service.
“Weʼre thrilled to support the digital growth of such an amazing brand and are proud to
have been selected to partner with such a great team,” said Justin Jackson, president at
Lula Commerce.
United Pacific, founded in 1955 and based in Long Beach, Calif., has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western U.S.
