A trend over the last year has been the continued decline in cigarette consumption and the growth in OTP. The consumers’ mindset has been that of trying new products and experimenting which has led to the use and growth of pipe tobacco consumption, cigarette rolling papers, cigarette filter tubes, and cigarette making machines. For those convenience stores that have a broader view of OTP, that which includes RYO / MYO, there’s a significant difference in sales and it’s quite a bit more. Studies conducted by Republic Tobacco and their wholesale customers show retailers embracing the category have increased their OTP profits 9% – 11%. Internal Republic Tobacco studies have shown sales reaching $300 per month per store. IRI reported for 52 weeks ending December 29, 2013 Pipe tobacco was the second category in growth posting 15.3% unit sales and 7.6% dollar sales. Roll – Your – Own and Make – Your – Own are quickly becoming products of choice for the tobacco smoking consumer.
Republic Tobacco has responded to the needs of the retail trade and consumers, revolutionizing the industry with successful MYO tobacco brand introductions of Gambler® TubeCut® and TOP® Superoll® tobacco. In addition, Republic Tobacco has introduced 4 Aces®, Gambler®, Largo®, High Card®, JPS® and Tin Star® Pipe tobaccos.
Gambler® TubeCut® and TOP® Superoll® are specially blended and crafted tobaccos offering better volume than any other RYO or MYO cigarette tobaccos, making them perfect for today’s market.
4 Aces®, Gambler®, Largo®, High Card®, JPS® and Tin Star® Pipe tobaccos are smooth and rich, created by master blenders. All have high consumer name and package recognition providing a quality smoking experience.
Cigarette filter tubes plus cigarette making machines are also available to complete the Gambler® TubeCut® and TOP® Superoll® brand families.
Republic Tobacco is positioned to develop programs with the convenience store trade channel by providing category expertise, merchandising displays and point of sale materials. This will allow those convenience stores currently merchandising the category continued ensured profits, and those choosing to get into the category, the expertise to gain additional profits.
The Make – Your – Own category is going to continue to grow as it continues to provide the value and quality the smoking consumer is looking for and profits to your OTP category.
For information on how to increase your OTP profits by adding MYO to your stores, contact: Mark Lopofsky, Key Account Manager at (847) 832-1254 or [email protected].
