Rovertown has announced the launch of Game Room in an effort to capitalize on the growing gamification trend in the convenience retail industry. While apps in the industry have typically featured one or two simple games, Game Room delivers a curated, regularly updated selection designed to sustain engagement.
Early results show a 176% increase in logins among players, giving retailers more opportunities to connect with customers and drive sales, according to a statement from Rovertown.
“Game Room turns app engagement into a daily habit,” said Jeffry Harrison, president and co-founder of Rovertown. “When customers open your app every day to play and earn their daily rewards, they’re thinking about your brand constantly. That’s the kind of engagement every retailer wants.”
With more than 30 games available and eight active at any time, Game Room is centrally managed by Rovertown, ensuring users always have relevant content. Players earn coins based on daily participation, not skill, making rewards accessible to everyone — not just top scorers. Retailers can also create a coupon catalog and drive sales by allowing customers to redeem coins for in-store products. In addition to these engagement-driven games, Game Room will feature Rovertown’s instant win experiences, including the recently released Scratch Offs game.
“Our team piloted Game Room, and the results speak for themselves,” said Jessica Starnes, director of loyalty at Weigel’s. “Initial data shows that time spent in our app increased by 15.6% across all users. We’re excited to continue exploring how we can use this to drive deeper engagement with our customers.”
“As both a mobile gamer and a former retailer, I know how powerful gaming can be for engagement,” said Tyler Cameron, head of strategy and analytics at Rovertown. “Gaming has already won the battle for attention. Now, retailers finally have a new way to compete.”
