Royal Farms has announced a new distribution partnership with Mini Melts, a leader in premium beaded ice cream. As of today, Mini Melts’ signature frozen novelty treats will be available in nearly 300 Royal Farms locations across Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia and West Virginia.
“We’re always looking for new ways to enhance the Royal Farms experience, and Mini
Melts are a fantastic addition to our lineup of grab-and-go treats available year-round,”
said Eric Price, director of retail operations for Royal Farms. “Their creamy taste and
bite-sized fun make them a great choice for customers of all ages. We’re excited to offer
this refreshing snack to make every visit to Royal Farms even sweeter.”
The launch of Mini Melts at Royal Farms arrives just in time for spring road trips. Customers can find the offering in six fan-favorite flavors, with a bundles price of two for $7.
“As Mini Melts continues to grow its presence in the convenience retail space, partnering with a brand like Royal Farms is a natural fit,” said Dan Kilcoyne, president and CEO of Mini Melts. “Both of our brands are committed to quality, innovation and delighting customers, and we’re excited to introduce Mini Melts to even more consumers looking for a fun and delicious frozen treat during their daily routines.”
Mini Melts is rapidly expanding its retail presence, with Royal Farms representing the latest milestone in the brand’s c-store growth strategy. This expansion follows Mini Melts being recognized for the third consecutive year as a Bain & Company Insurgent Brand in 2025.
With a footprint in more than 35,000 points-of-purchase nationwide, Mini Melts continues to solidify its position as a top-performing frozen novelty brand.
