S. Abraham & Sons (SAS) recently concluded its largest National Candy Month campaign to date. The 2025 promotion saw enthusiastic participation from both manufacturer partners and retailers, culminating in an impressive 36% unit growth compared to last year’s contest.
A record-setting 185 confection items were featured, making it the most expansive National Candy Month effort in SAS history.
In collaboration with the National Confectioners Association (NCA), National Candy Month is an annual celebration that highlights confections and supports candy sales during the summer season. SAS embraced the opportunity to spotlight sweet treats, displaying 22 pages of promotional confection items. To energize the sales force, SAS offered a cash incentive for the sales region with the highest unit growth year-over-year.
“SAS continues to evolve our National Candy Month promotion each year to maintain momentum and excitement,” said Alyssa Snyr, senior category manager at S. Abraham & Sons. “From expanding participation among confection manufacturers to providing hang tags and launching sales contests, we make sure our team, and our retailers recognize the value of this ‘fifth candy selling season.’ Retailers who engage with this promotion consistently see the payoff.”
Imperial Trading Company and S. Abraham & Sons, Inc. provide marketing, distribution
and technology solutions to convenience retailers. Their service area extends from the
U.S. and Canada border to the Gulf of Mexico where they service over 5,000 retail locations.
