Shep Digital Solutions has announced the appointment of Didier Leonard-Jean Charles as its new chief technology officer. The hire underscores the company’s commitment to driving technological innovation for its partners and enhancing its position at the forefront of on-premise retail media experiences, Shep Digital noted in a statement.
As a seasoned technology leader with a proven track record in driving large-scale digital transformation, Dr. Leonard-Jean Charles brings a wealth of expertise to Shep Digital Solutions. With a PhD in Data Science, he has a strong background in leveraging data-driven approaches to enable digital transformation and innovation. His experience includes designing and implementing state-of-the-art solutions that enhance sales, marketing and technology capabilities for clients.
“I am excited to join Shep Digital Solutions,” said Dr. Leonard-Jean Charles. “My goal is to harness the latest technologies available, like machine learning and AI, to expand our capabilities for retailers. This will enable us to deliver even more impactful and personalized experiences for our partners and their customers.”
Shep’s software enables c-stores to deliver dynamic digital content in the forecourt and across the store, allowing retailers to orchestrate on-premise experiences that engage customers, drive sales and increase profitability — including retail media opportunities.
“Didier is joining Shep at a pivotal moment for our company and the industry,” said Brian Nelson, president and founding member at Shep Digital Solutions. “Retailers are under an immense amount of pressure to generate value in their business. Our solutions are rooted in delivering value for the business — and Didier’s expertise will help us continue to innovate on behalf of retailers.”
As CTO at Shep Digital Solutions, Leonard-Jean Charles will lead the company’s software development and technical innovation efforts. His work will extend the company’s long-time leadership in automating on-premise digital media distribution and will be focused on integrating Shep’s in-store technology seamlessly into retailers’ overall retail media strategy.
