Nationwide convenience store chain Circle K Stores launched its #MakeYourMix campaign – an experiential, social and digital program celebrating the various flavor combinations of its summertime favorites, Froster and Polar Pop.
Circle K is encouraging customers to visit their neighborhood Circle K and mix it up with endless possibilities and fun.
To kick-off the campaign, Circle K will surprise 100 lucky winners on social media who share their mix of Circle K beverages or products to beat the heat this summer. To be a part of the #MakeYourMix contest, customers will need to follow or like @CircleKStores, upload a photo of themselves with their favorite Circle K product mix on Facebook or Instagram, and tag @CircleKStores and #MakeYourMix. The contest runs through Aug. 16. See the Circle K website for official contest rules.
“Whatever’s in the mix for your summer, Circle K is your destination for icy cool treats like our Polar Pop and Froster, each with endless flavor combinations,” said Alicia Mowder, senior director of global marketing for Circle K Stores. “As summer temperatures rise, our vast beverage offerings help you stay cold longer.”
For added inspiration, Circle K has partnered with top travel and parenting influencers to create a variety of summertime survival kits, highlighting the convenience store as a one-stop shop to fuel up on summertime essentials whether you are headed to the pool, beach, camping, on a road trip or on your next adventure. The influencers will share their stories to spark ideas for ways customers can mix it up on their next stop at Circle K.
Consumers can follow the company’s social media accounts @CircleKStores on Twitter, Instagram and Facebook, and track #MakeYourMix for more refreshing content, contest updates and news from Circle K.
