New racing track and gasoline scented fragrance launches as part of a social media campaign.
Sunoco Racing has debuted “The Essence of Racing,” in a new fragrance called Burnt Rubbér as part of a wider social media campaign that is sure to draw attention.
Sunoco has joined forces with racing stars Jimmie Johnson, Graham Rahal and Courtney Force for the ad campaign around the unisex eau de toilette, which is said to contain a “faint hint of race track,” according to Sports Illustrated.
Refined Guy Online pointed out that the cologne is really exists and includes the “distinctive aromas of gasoline, motor oil, and yes, burnt rubber.”
Sunoco isn’t selling the new fragrance, but fans can win it by following Sunoco Racing on Twitter or Facebook.
