Swisher International, a leader in the tobacco products industry, has a dedicated focus on innovation, analytics, space planning and the execution of winning strategies concentrated on the success of the entire Other Tobacco Products (OTP) category. Swisher’s objective is to be the partner that provides customers with the best possible product and sales experience, while also providing the needed expertise to navigate the ever-changing regulatory environment and market dynamics.
Swisher provides partners with revenue-generating products and promotions in all of their OTP lines, with the goal to grow, not only Swisher sales, but the full OTP category in every store.
“Swisher has continued to evolve year over year to become a partner that is focused on total category growth,” said Ruth Ann Lilly, senior category manager for tobacco at GPM investments. “They provide excellent insight into the market trends that quickly help identify potential distribution gaps.”
Account managers at Swisher are highly trained and certified to develop proven category recommendations that are actionable for their customers. Swisher has incorporated both a detailed and high-level approach to assist retailers in analyzing adult consumer preferences and purchase patterns, and tailored analytics for each retail partner.
“Swisher International, Inc. is the first tobacco company to provide certification for their key account teams,” said Blaine Ross, EVP of global sales and marketing for the Category Management Association’s certification board. “Swisher’s investment in certification is a commitment to excellence and demonstrates their leadership position within the convenience store channel, and their ability to better understand consumer needs.”
In 2017, Swisher expanded their account team to provide more focus and time to each customer. Swisher believes one of the key ways to grow and develop the OTP category is to invest in and support best in class category management practices.
About Swisher International
Jacksonville, Fla.-based Swisher International has manufactured quality tobacco products since 1861 and continues to be a leader in the tobacco industry. The company ships over two billion cigars a year to more than 70 countries, including Swisher Sweets, Drew Estate, ACID, Optimo, Kayak and King Edward. Swisher International is a leader in the tobacco business, accounting for one-third of the nation’s cigar sales.
Swisher International, Inc.
459 E 16th St,
Jacksonville, FL 32206
P: (800) 874-9720
W: www.swishersweets.com
