5-hour Energy joins the battle against breast cancer as it introduces its new Pink Lemonade flavor. A portion of each sale of the new Pink Lemonade 5-hour Energy will be donated to the Avon Foundation for Women Breast Cancer Crusade from Oct. 1 through Dec. 31, 2012. Living Essentials LLC, distributor of 5-hour Energy, has…
Air Shots Could Be New Trend In C-Stores
A handful of New England c-stores begin to test AeroShot products, which were invented by a Harvard University professor. Air shots have hit the New England c-store market as AeroDesigns launches its AeroShot product at convenience stores in Northeastern U.S. AeroDesigns has established distribution partnerships with the New England-area’s leading distributors such as J Polep,…
Bursting With Energy
The energy shots and drinks market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this growth. By Howard Riell, Associate Editor Americans need all the energy they can get their hands on, which goes a long way to explaining the enduring success…
Energy Shot Sales Expect to Grow in 2012
Energy shots showed remarkable growth in 2011 and are on the same meteoric rise that energy drinks experienced four years ago, but they appeal to a different demographic. That was the uplifting news in a 2011 report on energy shots from Chicago-based research firm Mintel International. For example, the largest consumer group of 5-hour Energy,…
NACS 2011 5 Hour Energy
New exciting flavors and pack sizes from 5 Hour Energy. Extra Strength Grape and new four packs. Adding a four-pack to your set increases overall revenue, while not diminishing your individual bottle set. 5 Hour will invest more than $100 million in adverting to keep your customers thinking about 5 Hour Energy when they come…
Energy Sales Soaring
While there may have been some concerns about the growth of shots and full-size cans, analysts report the category has never been stronger. By Joe Bush, Contributing Editor. Brent Howard isn’t just a retailer of energy drinks and shots. He’s a user. Division manager for Sun Pacific Energy in Kennewick, Wash., Howard has seen the…
Energy Shot Sales Surge
Although some c-store operators admit to being worried about regulators turning their focus to energy shots, many have voiced the opinion that the category has at least another year of strong growth ahead of it. According to numbers from SymphonyIRI Group for the 52 weeks ended Dec. 26, 2010, energy shots saw a whopping 35.58%…
Energy Powers Beverage Sales
The convenience of shots and the widespread availability in c-stores have spurred the category’s success. By: Joe Bush, Contributing Editor. Energy shots remain the hottest product in the energy beverage sector. The emergence of the shot market was so fast that the products seemingly came out of nowhere, at a time when the typically strong…
Circle K Elevates Xenergy To A National Brand
Now at least three different varieties of XYIENCE’s Xenergy are planned for each region where Circle K operates, catering to local taste preferences. Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain. The…
5-Hour Energy®
Come to the 5-Hour Energy® booth at NACS (3365) to find out how to greatly increase your energy shot sales. According to Nielsen, the average number of 5-Hour Energy® shots sold per week per store is 23. But c-store chains that carry the 5-Hour Energy® 9-Box Rack sell an average of 41 bottles per week.…