“Kids love it because they love Slurpee drinks. Police officers love it because it gives them a reason to approach youngsters in a non-authoritative role and build positive relationships,” says 7-Eleven spokesperson. To foster friendly relationships with local law enforcement and encourage good behavior, 7-Eleven Inc. is giving one million “FREE Slurpee” coupons to police…
7-Eleven Offers Retro Treats
Building on the theme of the Super 8 Movie, 7-Eleven is offering Rocket Poppeteers frozen pops and a space-age Slurpee cup. Fans who want a real-life taste of 1970s small-town life as shown in Paramount Pictures’ Super 8 can head to 7-Eleven stores this month for Rocket Poppeteers frozen pops, special Slurpee cups and delicious…
The Science of Scan Data
As retail technology evolves, convenience store operators have the tools to turn sales figures into actionable information. By Pat Pape, Contributing Editor. Thanks to advanced technology, retailers can now collect data at the point of sale that tells them what is moving out of their stores, when it sells, who buys it and at what…
Smokeless Sales Show Promise
While managing new products and planograms is vital, retailers will need to keep an eye out for federal tax increases and FDA intervention over the next 12 months. By Howard Riell, Associate Editor. Smokeless tobacco has outperformed expectations for three straight years—which, while good, leaves many in the industry fearing it’s only a matter of…
Tobacco Forges an Electronic Transformation
E-cigarettes are a relatively new product, but for convenience stores they are beginning to make a big impact on sales. By Howard Riell, Associate Editor. While electronic cigarettes show promise as a growing tobacco subcategory, two issues are threatening its widespread growth. One is the looming threat of government regulation, which most agree is inevitable,…
7-Eleven To Operate Six Apple Market Stores
“Adding these appealing locations in Virginia complements our store-development strategy of acquiring retail sites where we currently operate stores,” says 7-Eleven’s vice president of development. This June, 7-Eleven Inc. signed an agreement to operate six convenience-store locations in Virginia from Workman Oil Co. of Lynchburg, Va. The stores, located in Roanoke and Salem, are being…
Dual MixMaker Cups Hit 7-Eleven Stores
The 2011 Summer of Slurpee includes concerts, and flavor-mixing fun. The 2011 Summer of Slurpee is shaping up to be a mash-up of cool cups, concoctions and concerts. Now, the MixMaker dual-chambered cup and valve straw lets Slurpee-drinkers enjoy their favorite frozen beverage like they never have before. The refillable cup and straw combo, available…
7-Eleven To Offer 14 MHC Stores For Franchise
“Our franchise model supports the local business owner with infrastructure and consulting, which enables them to operate great stores and make product assortment decisions that meet neighborhood needs,” says 7-Eleven’s east region senior vice president. 7-Eleven Inc. plans to convert 14 northwestern Illinois Mother Hubbard’s Cupboard (MHC) stores to 7-Eleven stores and offer them for…
7-Eleven Rolls Out Super 8 Promotion
“This promotion will rank as the largest ever for 7-Eleven with an expected 21,000 prizes distributed,” says 7-Eleven spokesperson. In June, 7-Eleven Inc. will award one of its most unusual prizes ever—a trip to space—as part of its super month-long promotion with Paramount Pictures’ film Super 8, released in theaters June 10. Super prizes, super…
7-Eleven To Expand In Hawaii
The expansion would create jobs and give 7-Eleven control over close to a third of the c-store market in Hawaii. 7-Eleven aims to nearly double its store count in Hawaii, expanding to some 100 locations during the next five years, Pacific Business News reported. The move would give 7-Eleven control of almost one-third of the…









