Collectable cups, a mobile scavenger hunt and a $3 coffee and breakfast sandwich combo are just some of the things 7-Eleven has planned to celebrate the movie launch. 7-Eleven is helping customers celebrate The Hangover Part II movie launch with “morning-after” specials, exclusive Super Big Gulp collectable cups, and a trip to Las Vegas for…
Industry Steps Up to Support Japan, Charitable Causes
Convenience stores continue to play an important role in raising much-needed funds in times of trouble. By: Erin Rigik, Associate Editor. When disaster strikes, convenience stores are often at their best stepping up to support the community. But what makes the industry so special is that it often continues to give back long after the…
7-Eleven Promotion Benefits Veterans
“Hire Heroes USA is doing important work to ensure that when these veterans return home, they are able to find employment opportunities to support themselves and their families,” says 7-Eleven CEO. 7-Eleven Inc. and a coalition of its franchise owners have partnered with some of their top suppliers, all U.S. brands, to raise money for…
Driving Business with Branding
As competition increases from drug stores, fast-food restaurants and coffeehouse, communicating a clear branding strategy is timely and vital. The forecourt is more important than ever, especially as gas prices are rising at a fast clip. Fewer trips mean fewer opportunities to market through the forecourt, so retailers must use every strategy to drive store…
Strong Outlook for Frozen Beverages
Fueled by new flavors and supported by high-quality equipment, the frozen category shows unlimited potential. By Howard Riell, Associate Editor. It’s no secret that frozen beverages has been one of the hotter categories in the convenience store industry over the past three years. The good news is that NACS is predicting a sunny forecast for…
Fresh-Cut Produce Thrives At C-stores
Convenience stores are a “tremendous growth channel” for fresh produce, notes United Fresh Produce Association spokesperson. In today’s health-conscious world, convenience stores are stocking up on produce, changing their image in customers’ minds from merely the place to fill up on gas and grab a pack of cigarettes to a one-stop shop for everything from…
7-Eleven Hits 40,000 Store Milestone
7-Eleven CEO Joe DePinto is scheduled to present a $40,000 donation to the Big Brothers Big Sisters charity in celebration of the chain’s achievement. From its humble beginnings in 1927 selling milk and bread from an ice dock in Oak Cliff, Texas, 7-Eleven Inc. has grown into an international powerhouse with more retail outlets than…
Energy Powers Beverage Sales
The convenience of shots and the widespread availability in c-stores have spurred the category’s success. By: Joe Bush, Contributing Editor. Energy shots remain the hottest product in the energy beverage sector. The emergence of the shot market was so fast that the products seemingly came out of nowhere, at a time when the typically strong…
Crafting a Beer Strategy
Microbrew sales are growing at a strong clip, while wine and spirits are also poised for a strong 2011. by: Joe Bush, Contributing Editor The near-term future of wine and craft beer sales in convenience stores involves value, flavor and products geared toward specific ethnic groups. The Brewer Association reports that while overall beer sales…
7-Eleven Acquires Illinois Tollway Oases Sites
“This acquisition gives our brand great visibility in Chicagoland,” says 7-Eleven spokesperson. 7-Eleven is taking over the remaining 17 years of a lease agreement for ExxonMobil outlets located on seven Oases sites along the Illinois Tollway. The new agreement with 7-Eleven Inc. of Dallas includes maintenance and operations responsibilities for Mobil fuel stations at the…