Building on 7-Eleven’s successful “Stop Unfair Credit Card Fees” consumer petition campaign, convenience store operators joined with U.S. Representatives Peter Welch and Bill Shuster to deliver an additional two million new customer signatures collected during the NACS “Stop Unfair Swipe Fees” campaign, which is asking Congress to put an end to unfair, hidden credit and…
Coke Plans New Distribution
Coca-Cola Enterprises Inc. is testing a new method of delivering beverages to 7-Eleven stores in Southern California, using Costco Wholesale Corp. as an intermediary, Reuters reported. Currently, under Coke’s direct-store delivery model, beverages are sent from the bottling facility to a warehouse and then to a distribution center, which distributes the drinks to individual stores.…
7-Eleven Debuts Private-Label Beer
Dallas-based 7-Eleven Inc. is launching Game Day, a new store-brand premium lager, now entering 4,200 7-Eleven stores in 17 states, the Dallas Morning News reported. 7-Eleven plans to market the beer as “premium lager beer at a below-premium price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages. “Our customer has been telling us for…
7-Eleven Delves Deeper Into Game Segment
7-Eleven Inc. plans to add a new program of “Great Games Below $20” from Game Trading Technologies (GTT) to 3,000 of its stores. The 3,000 outlets represent 50% of the U.S. stores operated and franchised by 7-Eleven, Inc. “We partnered with GTT because of their experience and expertise as a third-party provider of video games…
Valero Adds Policies To Prevent Underage Tobacco Sales
The Valero company has agreed to a set of measures aimed at reducing tobacco sales to minors at more than 4,900 gas station convenience stores operating nationwide under Valero trademarks, Iowa Attorney General Tom Miller announced Wednesday. “Valero owns 1,000 convenience store outlets and has nearly 4,000 franchise outlets, so this will make a difference,”…
Iron Man Returns To 7-Eleven
After the first IRON MAN movie took 7-Eleven stores by storm in 2008, with customers clamoring to buy collectible cups and boosting Slurpee sales by double digits, Marvel Studios’ IRON MAN 2 is returning to 7-Eleven to celebrate release of the Paramount Pictures’ film on May 7. In both movies, Robert Downey Jr. plays Tony…
Jennifer Hudson Designs New ‘7-Eleven Coffee Cup With A Cause’
Oscar and Grammy award-winner Jennifer Hudson chose a candle to light up the side of the second celebrity-designed “7-Eleven Coffee Cup With A Cause.” Hudson’s cup goes on sale today at participating 7-Eleven stores across the U.S. and will be available through May 31 or while supplies last. Proceeds from the cup featuring Hudson’s personal…
7-Eleven Computer Hacker Sentenced
Computer hacker Albert Gonzalez, accused of one of the largest thefts of credit and debit card numbers ever reported, was sentenced to 20 years and a day in prison last Friday. Friday’s case involved stolen credit card numbers from the Scarsborough, Maine-based Hannaford Bros. supermarket chain, Dallas-based convenience store chain 7-Eleven, and Heartland Payment Systems,…
Social Networking Takes Retail by Storm
Speedy Personalized DealsChristianna Frizzell, customer relationship manager for Speedway SuperAmerica, said the best online responses will come from email blasts and text message campaigns if you know your demographic and keep contact timely and relevant. It can also be helpful to look at how customers are contacting you. For example, are they emailing or calling…
Tools of the Trade
Busy consumers continue watching their wallets, but one thing hasn’t changed. They want great tasting meals and snacks—and they want them fast. In spite of today’s economic angst, opportunities abound for providing time-crunched consumers with foods on the run. According to a survey by the National Restaurant Association (NRA), 69% of adults surveyed said purchasing…