The latest 30-day promotion from 7-Eleven features a Battle of the Bands online music contest geared toward music lovers and younger consumers, complete with live concerts around the U.S., and new guitar-shaped Slurpee and Big Gulp cups. The contest marks the first time Slurpee has sponsored a grassroots music competition with music-enthusiasts from across the…
Driving Cooler Sales
The economy, the environment and the weather. All three are impacting the sale of bottled water this year. From 1997 until 2007, consumers were thirsty for bottles of clear, refreshing water. Between 2003 and 2008, bottled water sales grew 59% to $5.1 billion, making it one of the fastest-growing drinks on the market. Consumers believed…
Creating Supply Chain Efficiencies
Getting products to stores more efficiently is now a major focus for all major retailers and distributors. Better distribution means lower costs and higher margins—both items high on c-store owners’ agendas these days—when customers are clutching their wallets more tightly than they have in years. “There are two ways to make money: increase prices or…
Pizza Popularity Drives Food Sales
Some version of pizza has been around ever since a working man in Ancient Greece discovered that a flat round bread (plankuntos) embellished with assorted toppings made a hearty, thrifty and convenient dining experience. Little did that anonymous cook suspect that his humble meal would one day launch a major industry. According to Blumenfeld and…
7-Eleven Rolls Out Iced Coffee Program
7-Eleven Inc. today introduced its version of iced coffee with a new marketing campaign that references cup sizes, cheap dates and love at first sight. Available in French Vanilla and Mocha flavors, the new iced beverage met with such enthusiasm in pilot programs earlier this year that the company believed there would be great demand…
The Many Hats of a Marketing Manager
As the sales and marketing manager for Jaco Oil Co., which runs 53 Fastrip stores in California and Arizona, Fred Faulkner’s job is a busy one. Faulkner holds the responsibility of buying for all categories, selecting in-store equipment from deli cases to fountain machines, shaping the deals for purchases, creating the point-of-sale for promotions and…
New Products, Fuel Dispensed Beverages
The cold frozen dispensed category is undergoing some major changes these days, with many c-stores adding milkshakes and even energy slushees to their offerings. The additions continue to make the cold and frozen dispensed category one of the hottest in the convenience store industry. “We’ve had great success with using energy drinks like Monster, Rock…
Prepaid Sales Surging
Whether it’s phone cards, credit cards or prepaid gaming cards being promoted by 7-Eleven, prepaid sales are hot, and retailers would be wise to get in on the action. For example, c-store operators with a high number of ethnic customers could capitalize on the growing reloadable cell phone card market. The top destinations for overseas…
Handee Marts Garners Ethics Award
Don’t think customer service makes a difference? Handee Marts’ President and CEO Mike Triantafellou would disagree. Handee Marts, which operates 67 7-Eleven convenience stores in Pittsburgh, was honored recently with the Pittsburgh Business Ethics Award (PBEA), presented by the Pittsburgh Chapter of the Society of Financial Service Professionals, in conjunction with the David Berg Center…
Building a Beer Strategy
Beer sales have held relatively steady despite the economic maelstrom of the past several months, and one reason is that c-stores are asking for help. Operators are seeking and getting assistance of various sorts from their suppliers in an effort to make up for lost dollars. Help is coming in the form of promotional programs…
